Visitors are more likely to spend time with and return to a website that looks attractive. Because first impressions are so important, you should get your design right on the first attempt, so that people won’t leave your site as soon as they enter it. Use the following tips to help keep visitors coming back to your site.
Feature a prominent tagline on your site. Using a tagline simply means that you will need to come up with a quick statement that lets visitors know what your site is all about. Clear taglines are effective in potentially capturing the attention of a reader in the critical first few seconds they visit your site.
On the Internet today, speed is where it’s at. So you must make sure everything on your site loads fast. Visitors can quickly become impatient and leave your site if it loads too slowly. They will often move on to another site and usually never return to yours.
Always separate topics. If you’ve got a few discussions going, put each on its own page. This will keep things clear and simple for readers, and also help you rank with search engines.
Have a simple front page. Most people will decide whether or not to stay on your site just by looking at this page. Spend time describing your business and what it offers, but keep the rest to a minimum so that people do not get distracted.
Search Engines
Do not use frames on your website. Frames are not optimized for most search engines. Although users like pages that include frames, the information inside does not show up in search engines. The search engine will give your website a lower ranking if it can’t see the great content you are providing. You won’t get as many visitors.
It is a good idea to have an “About Us” page on your site. Many websites that you see will have boring pages for this area. Get your visitors engaged! Try giving people a tiny peek into your personal background. Try showing how you got into web design, who inspired you, and what you hope to accomplish with your business.
Using a host’s design tools to build your website is a good idea for the basic layout, but you don’t want to rely on the design tools completely. Make sure to infuse your unique personality into your site, rather than just focusing on a drag-and-drop tool that your hosting company might offer.
Good website development hinges on the quality of your research. Make sure you know who the target audience is. Think about different ways to design the site and maximize your efforts. This will help you approach site design more efficiently.
All of your domains and sub-domains should have a visible, keyword-oriented tagline. The taglines should be in larger, bolder text so that visitors can identify them immediately. They can quickly let the reader know what the offer, goal, or purpose is of the page, and whether they go back or stay on this page.
Confirm with your web host that video-hosting is acceptable if that is a feature you want on your site. Many hosts don’t allow video at all, while others will restrict the amount of bandwidth you can use before you pay a fee. FLV files occupy a lot of room on servers, so make sure you’re allowed before you waste a lot of time.
Visual Sitemap
A great strategy for planning your website accurately is to utilize a visual sitemap. With the visual sitemap, you’ll be able to see how your site structure is developing. The sitemap lets you quickly identify any problems or weaknesses that need to be improved upon or repaired. Few things are better than a visual aid.
Be sure to minimize the size of any advertisements you place on your site. You don’t want people to feel uncomfortable when they visit your site. Add content that does not clutter your site content to let people see a professional page that makes them want to return.
Focus as much time as possible every day on bettering your website. Set longer time periods aside in order to use your time more productively. Working hard creates focus, which means that you will create a better site and therefore improve your profit margin.
The design of a website is a huge factor in helping people decide if they are going to stay and look at your website, or move on to something different. Make a website immediately inviting to a visitor. The tips found here should give you some ways to attract visitors. After that, you have give them a reason to stay.