A website’s design can be a deciding factor in whether a site achieves success or fails. Using appealing and effective web page design elements will communicate to your visitors a website that is trustworthy, looks good, and simple to use. A poor design will deter a lot of people from even looking at your content. Use the tips in the following paragraphs to guarantee that your website is attractive and functional.
When developing a website, you must check out how it looks in various browsers. Your content may show very differently to customers using alternate browsers. Research the different browsers that are popular and design your site accordingly. Have a friend or colleague pull up your site in an alternate operating system to ensure their view is comparable to your own.
Display a tagline in a prominent area on your page. The tagline includes a motto or clever phrase that speaks to the purpose of your business. Using a clear tagline is important because when someone visits your page, you have roughly eight seconds to capture their attention and entice them to explore the rest of your site.
Broken Links
Always double check pages for broken links before publishing a page. Clicking on links that bring you to errors is quite annoying. Either use a program to check for broken links or check each link manually.
Don’t let content that is out of date linger on your website. When you are offering specials that are past their expiration, you will watch your visitor counts dwindle. If your website looks neglected and disused, your potential customers will surely take their business elsewhere. Create a timeline for your updates, and clean up any old promotions or information that is not current.
Make it possible for users to cancel action if they want to do so. Types of such actions would include registering an email, filling out forms, or browsing your site for archives or topics. If your visitors feel forced into completing something they no longer want, it may leave a bad taste. They will probably avoid visiting your site in the future.
Do not put pop-up windows on your site. While these might seem valuable in some instances, most people think they are rather annoying. When you annoy your visitors with these popup adverts, they will more than likely leave your website and vow never to return.
Search Engines
Don’t use frames when you design your site so that it is better suited to search engines. Users generally like frames, but information within frames is not picked up by the search engines. You will lose viewers if they can’t find your site because a search engine fails to find what they searched for on your page. You will lose out on visitors, if this happens.
Use ALT tags for your images when designing your site. ALT tags are used to provide a description of the images on your site, which will help any visually impaired visitors. If images are links, your ALT tags can help you describe the link’s behavior, too. Search engine crawlers also heavily use ALT tags to boost the rankings for some websites.
You need adequate meta tags on every page to attract more site visitors. Good meta tags will help search engines categorize your site properly. If you use irrelevant meta tags, instead of tags that describe your website’s content appropriately, search engines will classify your site incorrectly and you won’t get a lot of traffic.
Use navigation that is easy, clear, and simple to maintain. The placement of your navigation links on a website plays an important part in determining how long a visitor will remain on your site. The navigational tree should be neat, easily accessible and consistent so your visitors have a good web experience.
If you find yourself stuck in the design process, remember that you have the entire Internet at your disposal to look for examples. Look through the millions of websites online to get great ideas about how to design your own. Look through some examples and figure out what it is you like about them. Incorporate those elements into your own site. Remember though, you still want an original design, not a potluck of other site ideas. You must make improvements to those ideas.
A visitor counter does not add to the appearance of your website. It adds nothing to your website and is an outdated feature. Get rid of your visitor count and use other methods to see how many visitors your site is getting.
Hosting your own site is a bad idea, even if you’ve got the money to do it. Do as much of the design that you are comfortable with, but allow a professional to host your website, so your time is freed up; this allows you to dedicate your time for things other than the site’s security and safety.
Sometimes, the design of your website can determine it’s success. A good design is integral to attracting consistent traffic to your site. A poor web design causes visitors to leave the site and rarely encourages them to come back. Follow the website development advice you’ve just read to guarantee the success of your website.